You have a lifestyle driven business, you have a passion, but how do you begin telling your brand story with intention and flair?
❁ Flourish In A Fortnite ❁ is here to let the power of aligned and compelling visual branding help you connect, inspire and succeed.
✽ Flourish In A Fortnite
✽ Clarity In A Fortnite
✽ A Brand In A Fortnite
✽ Direction In A Fortnite
✽ Intention In A Fortnite
✽ Flourish In A Fortnite ✽ Clarity In A Fortnite ✽ A Brand In A Fortnite ✽ Direction In A Fortnite ✽ Intention In A Fortnite
❁ You are about to start a new business and are in need of branding as soon as possible.
❁ You understand the power of branding and how it can help a business succeed.
❁ You are constantly revisiting and DIYing your brand visuals. It’s making you confused and overwhelmed.
❁ You feel held back by your current visuals. It’s affecting your ability to move forward with your business.
❁ Your current visuals feel soulless, unpolished and unaligned. They aren’t saying what you want to say.
❁ You aren’t resonating with the right people. Your dream community isn’t attracted to your business.
❁ Your offerings are changing, and your brand direction shifting - your old branding won't be able to adapt.
❁ You feel unsure about what actually makes your business unique - you need clarity on your business positioning.
THE REAL REASON PEOPLE AREN’T CONNECTING WITH YOUR BUSINESS
Your brand feel bland and fragmented instead of inspiring connection and delivering soul.
It is simply not compelling enough.
But, imagine if it could be?
“From the first point of contact with Clara, I knew she was going to create something special for my brand. Clara kept me updated during the process, asking me for my input and feedback throughout. The final result was better than I could have ever imagined, and I felt supported with how to deliver it successfully.”
CARLY LIGHTBOWN - A BODY TO LIVE FOR
INTRODUCING MY NEW SERVICE
An intentional & considered two week branding service, designed to equip businesses starting out with all of the visual brand essentials. Featuring my compelling, illustrative branding style.
Flourish In A Fortnite unearths your brand soul and finds the beautiful visuals to tell the world about it. It is designed to truly help your business flourish in the most streamlined, affordable and valuable process possible.
INVESTMENT AMOUNT:
£2200
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And finally it becomes obvious. All of those inspirations, thoughts and random ideas floating around in your head. You thought they were random and unlinked, but actually all they need is a little distilling and focus. Through my brand process we unearth that unique sense of soul that only your brand possesses, we distil it and finetune it, we go straight to the heart of what your business is about. Think complete clarity on what really sets your brand apart.
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Your community wants to find you. I have no doubt your services are amazing, your products are fantastic, but without the right messaging and way of showing up in the world you aren’t going to be able to attract and convert the community who so needs your offerings. An intentional visual branding system keeps your ideal audience in mind at all times, and is what welcomes your audience into your brand world. When you capture their attention through visuals that capture your brand soul, you inspire confidence and intrigue. Beautiful branding let’s your story and inspirations shine, and resonates with your community in way that connects and compels.
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I know what it like to feel held back by something in your business. Something that doesn’t feel like it properly expresses what you are about, or represents your brand in the way you want. Our brand visuals are one of the first things our audience will encounter when engaging with our businesses. They need to be a priority. When you know with certainty your branding visuals are doing the subtle work in telling your brand story and emotionally connecting with your audience, it allows you to move forward in your wider business vision.
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When our business systems aren’t streamlined or intentional, we can become overwhelmed by constantly revisiting or deliberating on our options and actions. Whcih font? What colour? What kind of logo?
Branding is essentially a business system. The more certainty and clarity we have in our branding system means the less time or anxiety we can waste on making decisions surrounding it. When you invest in branding, you streamline a system of unnecessary decision making, and instead opt for clarity and consistency.
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Your business deserves the most aligned and compelling visuals possible. When you know you are expressing your brand soul with complete intention, when you have a beautiful branding system that connects and converts, (makes $$$) when you are showing up with consistency and purpose, that’s when the magic happens and your brand becomes magnetic.
SO WHAT DO I ACTUALLY RECEIVE?
✺ Brand Questionnaire
✺ Brand Inspiration & Positioning Session
✺ Positioning Document & Visual Direction Moodboard
✺ 1 - 2 Custom Logo Design Concepts
✺ Logo Suite (Primary Logo Variations, Secondary Logo)
✺ Brand Colour Palette
✺ Brand Typography Combination
✺ Brand Usage & Styling Guide
WITH 1 ROUND OF REVISIONS ALLOCATED
ALL THIS FOR
£2200
Let’s Talk Process.
It’s a dynamic and intentional process to ensure responsive design and aligned results. Over 4 days in our 2 week slot I will work on your brand, with you providing feedback in the agreed timeframe. Here’s how it’s going to look.
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Day 1 is our brand positioning day. I will have received your filled in brand questionnaire, and we will kick off the design fortnite with an inspiration session looking at brand positioning and diving deep on all of the amazing moments in your brand story and inspirations that we need to recognise in the visuals. We look at audience, ethos, values, competitors, and any visual inspiration you may have.
At the end of Day 1 / the following morning you will receive a positioning document reflecting back your brand insights, clarifying your positioning, and a visual direction moodboard. This moodboard will be my vision for your visual brand, and be an inspiring foundation for how I think your brand needs to tell it’s story. (the moodboard will feature a holistic collection of lifestyle imagery, design inspiration, colour palettes, textures etc. At the cross section of these moments will be your brand’s unique flavour.)
You will feedback over email or a 15 minute phone call. Once signed off I can start on the brand visuals themselves.
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Day 2 & 3 are my creating days! Using the visual direction moodboard and positioning document as my foundation, I will craft 1 - 2 custom main logo concepts. I will also present the logo suite variations (Primary Logo Variations, Secondary Logo), the brand colour palette and typography combination proposal.
The document will be a full branding proposal with examples of the visuals in the use to help you start imagining your brand world.
Exciting stuff.
Feedback here can be over email or in a phone call.
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Day 4 is for refining and pulling it all together. Day 4 is when I can address any amendment requests you may have. (in your 1 amendment turnaround included) I will also bring together the brand styling and usage guide which is an essential part of maintaining brand consistency as well as valuable resource for all of your brand assets.
You will receive all of the brand assets in the print & digital file formats with a breakdown for use. I will also issue my final invoice, and we will sign off all the work.
Equipped with the essential branding elements you will now be able to start bringing your brand to life with compelling and aligned visuals.
“Over the last 15 years, I have worked closely with graphic designers in both the UK and Canada via Marwick Marketing. Clara stands out as one of the very best.
From concept to delivery she has consistently delivered brand-worthy designs in a timely manner. We will continue to engage Clara on projects for Longboarder Magazine, 10 Over Surf Shop, and Marwick Marketing.”
CHRIS THOMSON - LONGBOARDER MAGAZINE & 10 OVER SURF
LET’S SEE THE RESULTS -
HERE’S A COUPLE OF MINI BRAND CASE STYLE SHEETS TO SHOW YOU THE BEAUTIFUL RESULTS OF THE PACKAGE
Could I be the designer for you?
If you are here already, I reckon you’ve got a pretty good idea of what I’m about already.
I am Clara Jonas, a brand designer, illustrator and artist based in Cornwall UK. I believe a more connected, compassionate world is en route. My offering is the creation of compelling, soulful branding for small businesses so that they can connect to their expanding communities. The work I do is the product of a life lived alongside the sea and nature, as well as the cultivation of consciousness through contemporary wellness and ancient myth.
You have a business full of soul, and it deserves the brand capturing visuals to match. I work with small business owners inspired by slow living, myth and mystic to create compelling, illustrative branding that captures their business ethos and story with intention and authenticity.
I work with small business owners inspired by slow living, myth and mystic.
Here’s a few of the types of business I’ve helped:
Yoga product brand
Feminine empowerment coach
Ceramics studio
Organic winemaker & vineyard
Mindfulness coach & retreats
Coffee shop
Surf magazine
Outdoors lifestyle store
Women’s surf school
Agroforesty Farm
A Cornish food festival
Independent baker
✽ What Happens Next?
✽ What Happens Next?
SO, LET’S MAKE THIS HAPPEN?
HERE ARE THE NEXT STEPS.
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Fill out my enquiry form telling me more about your business, and let me know you are interested in Flourish In A Fortnite. This is your moment to tell me about everything about your business and why it’s in need of branding help.
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Once I’ve received your enquiry, allow me a couple of days to get back to you. We can then organise a discovery call to go over any questions you may have.
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To get you all booked in I will send over the following paperwork:
A 50% DEPOSIT INVOICE
A TERMS OF WORKING TO SIGN
A BRAND QUESTIONNAIRE
Your slot is locked in when the deposit is paid.
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I will need your brand questionnaire and any inspiration before our brand inspiration session, and then we are ready to go when your slot dates arrive!
Availability
I will be running the package in slots monthly, which you will need to be available for to give responsive and quick feedback to ensure your beautiful branding’s completion in a fortnite!
Here are the dates for November & December.
NOVEMBER
28th Oct - 8th Nov
18th - 29th Nov
DECEMBER
2nd - 15th Dec
Plus, extra deliverables at a lower price when booked with your slot now!
Branded Social Media Templates
Implementing your aligned new branding, I will put together 9 social media templates (for use in canva or adobe). These will be editable in canva, so you will be able to use them flexibly for announcements / posts etc, building trust and bringing consistency and style in your socials.
Worth £400
✽ £250 WHEN ADDED ON TO THE PACKAGE ✽
A Branded Print Deliverable
A simple one page print deliverable to use however you need. This could be a promotional postcard, a mini menu design, a business card or a clothing label design. An opportunity to use your new branding in a printed format, and start bringing your business to life through the power of compelling visuals.
Worth £360 +
✽ £250 WHEN ADDED ON TO THE PACKAGE ✽
NOTE - extra deliverables will take the project slightly beyond a fortnite.
“Clara is incredible. In a varied career I have worked with a lot of creatives, from local graphic designers to global agencies such as Ogilvy on international brand campaigns.
I can honestly say I have never worked with anyone as talented as Clara.
Her creative work is exceptional and 100% on brief (a rare combination!). She also follows an incredibly well structured and communicated process which makes the whole project a breeze. Working with Clara has been an absolute pleasure.”
BEN COLCLOUGH - MOOR & MEOR ST IVES
2024 COULD BE THE YEAR THAT YOU…
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Feel Supported In The Brand Process & Application With A Designer Who ‘Get’s It’
When your business is your passion, when you are putting that little bit of yourself into it, you need someone who gets that. My style of working, my inspirations, and the people I work with are all moved by a desire to contribute towards a more balanced, connected and sustainable future for ourselves and the earth.
Chances are, if you are here, we are very much on the same page.
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Receive An Aligned & Original Branding System In Just Two Weeks
That moment when you receive your new logo and branding system is a lovely one. No longer are you settling for unaligned, inconsistent visuals, that feel bland and disconnected. Say goodbye to overwhelm when making design decisions.
You have all the branding essentials to ensure your business shows up with intention, professionalism and a heavy dose of style.
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Captivate & Grow Your Community
We are visual creatures. We see something we like, we give it our attention. A first touchpoint with our audiences in business is the visual one. If we are able to captivate our ideal communities with visuals that resonate with them we are given an opportunity to welcome them into our worlds and really start telling them about how our product or service could work for them.
Branding visuals work subliminally to emotionally connect with your audience and grow their intrigue, trust and loyalty to your brand.
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Invest In Your Businesses Success & Growth
There comes a point in business you realise that you can’t do it all yourself if you want to grow. At some point you need expert help to take off your hands the tasks that you aren’t able to dedicate yourself too. Investing in your branding is investing in something that will serve your business for years to come.
A beautiful branding system that connects and converts, (makes $$$) combined with showing up with clarity and confidence, sets a trajectory for business success that reflects your vision for life, work and beyond.
Flourish In A Fortnite Sounding Good?
Branding for those inspired by slow living, myth & mystic.
SOME MOMENTS FROM THE PORTFOLIO
YOUR QUESTIONS.
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An intentional, streamlined & considered two week branding service, designed to equip businesses ready to invest in branding with all of the visual brand essentials, as well as support in application.
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Often branding projects can go on for a longer time than business owners anticipate. In condensing this time into a responsive and quick paced two weeks both the designer and the business owner can stay connected to and focussed on the branding process and results. It also means that a business owner won’t have to wait up to 2 months to receive all of the branding assets that they need, and can instead know they will be able to start applying their branding in a fortnite.
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Flourish In A Fortnite is for small business owners ready to invest in branding, but can’t commit to a 2 months long process and price tag. It is for those who are looking to grow their brand and understand that they are being held back by DIY and unaligned branding. It is for those who truly understand the power branding can give. I work with small lifestyle driven businesses moved by a desire to contribute towards a more balanced, connected and sustainable future for ourselves and the earth.
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To secure your Flourish In A Fortnite slot, I require a 50% deposit. The other 50% is invoiced at the end of the fortnite.
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Yes! I totally understand that investing in branding, illustration and design can be significant, so can offer payment plans to help stagger the costs. I offer payment plans depending on the scope of your project. This can be discussed in our discovery call.
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The 50% deposit is non refundable.
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Usually I’m pretty good at nailing designs first time, but 1 revision turnaround is included in the package just in case. I charge an hourly rate of £50 for extra revisions.
Also, when it comes to the typography combination, I will try to select the most original and aligned typography combination as possible. These may incur a licensing fee for use on your own desktop and website, but are unlikely to exceed £30-£70 per font.
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Most definitely. Once you have completed a branding process with me I am super happy to continue creating together. Download my service guide for a full list of extra services I can help you with.