Brand identity/guidelines, Art Direction, Copy
Fellow Falmouth student and friend Izzy Lewis’ final project for her performance sportswear course was the creation of the first collection for her new business ‘.Rerun’ which she intends continue with as a part time business.
My role was to work with Izzy and help realise the visual identity of ‘.Rerun’ and create icons/logos for use on clothing. I also helped develop the copy and tone of voice for the brand as well as creating a brand guidelines to aid implementation of the brand. For the first collection I created a lookbook to act as a guide to the collection and a foundation for the brand.
Yes that is me modelling- I like to get fully involved (and help a friend out).