Clara Jonas Illustration & Design

The Slow Club.


The Slow Club

Brand identity, Packaging design, Art Direction

Inspired by observation of my own creative process and fears, The Slow Club emerged as an antidote to the pressures of the modern day creative industry. It is a way of learning to enjoy creativity and drawing again in the same way you may have before associating it with getting paid, or being successful. It arrives in the form of a curated pack tailored to the individual, filled with engaging activities designed to encourage relaxation as well as lateral thinking.

The act of slowing to draw or create without pressures has been show to vastly improve self-confidence, anxiety and productivity surrounding creativity, and I believe is something we need to integrate more into our lives.