Brand identity/guidelines, Art Direction, Copy
Fellow Falmouth student and friend Megan Coe’s final project for her interior design course was the re-imagining of several derelict industrial buildings near Perranuthnoe, Cornwall. Her vision was for ‘Kreft’, which would convert the zone into a series of workshop spaces that would help combat the extinction of heritage crafts by encouraging involvement and awareness.
‘Kreft’ would be a Cornish creative hub celebrating a fusion between modern and traditional practises, as well as encouraging a community atmosphere where people can relax, slow down and rediscover the joy of making.
My role was to construct a visual identity that could be applied across every brand touchpoint, as well as possible illustrations for workshop murals.